• Steve Cullen

ICO supporting Telephone Preference Service

I am asked quite often about the Telephone Preference Service (TPS) and whether it is effective . The TPS is the UK’s only official ‘Do Not Call’ register for landlines and mobile numbers, and allows people and businesses to opt out of unsolicited live sales and marketing calls. It’s free and quick to register a telephone number. Doing so will reduce the amount of unwanted sales and marketing calls you receive. There is also a register for businesses, the Corporate Telephone Preference Service.

If a number is registered with the TPS/CTPS, organisations are legally required – by the Privacy and Electronic (EC Directive) Regulations 2003 – to refrain from calling it. In the UK, the Information Commissioner’s Office (ICO) enforces the law and has power to fine firms that break it.

The ICO has recently fined two companies for breaches of TPS protocols. Full details can be found at:

but suffice to say the fines were £120,000 and £150,000 which will hopefully make these organisations think twice before they try this tactic again!

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